[2017 dates to be announced soon.]

Give your project the best chance to succeed

This intensive program offers a hands-on approach to help leaders of digital initiatives plan for their long-term success. Whether you feel you need to build institutional support, drive audience engagement or identify revenue sources, our expert faculty will introduce you to a core set of business strategy skills you can immediately apply to your own work. The program includes an introductory webinar, a three-day on-site workshop, and a follow up webinar.

Participants will develop a strategy for the long-term sustainability of their initiative by:

• Learning ways to analyze and maximize audience and impact
• Assessing the environment, to identify potential partners and competitors
• Developing or refining budgets and considering cost management tactics
• Exploring potential funding models, from host support to revenue generation
• Developing a clearly articulated value proposition for users and stakeholders
• Working with a supportive network of digital entrepreneurs

Key questions addressed in the course include:

• What is the value of my resource and to whom is it most valuable?
• Who is the audience for this and how big can it grow over time?
• What will I need to do to continue to best serve my users?
• What will it cost me to do this?
• Which funding models and sources of support are most likely to work given the nature of my project?

By taking key elements of business strategy from the commercial world and applying them to the specific context of the academic and cultural sectors, this course offers participants a way to apply best-practice skills to the innovative projects and initiatives they have spent so long developing.